April 22, 2022
This multifamily capital raise case study will show you how we successfully raised $6.7M for the Copper Creek deal using Cash Flow Portal in July-August 2021. First, let us outline the whole range of tools we used to raise money for this deal:
The key was to make this Mailchimp campaign as detailed as possible to let investors meet the sponsorship team more closely, better understand the details of the deal and timelines. We added bullet points with the key achievements and milestones of each sponsor to add credibility to our GP team:
One of the crucial steps in this process was to automate the capital raising process as much as possible and to look professional in front of our investors. One of the GPs, Perry Zheng (also a software engineer by profession), is developing real estate syndication software that aims to simplify and streamline the equity raising process.
We believe it’s the easiest software to raise equity for multifamily deals because it allows automating the wire transfer process, makes e-signatures really quick, and allows investors to track the progress on a single dashboard. Here are some screenshots of what investors see when they click on the link in the email campaign:
Watch the demo of the passive investor experience on our portal to help you understand how this whole process works. We also sent our investors this loom video with the instructions on how to subscribe using the portal.
The feedback from the investors was that it was the smoothest experience thanks to our choice of software. They mentioned that it is the easiest software to raise equity. We raised all the equity ($6.7M) in soft commitments in one week and fully subscribed in 2 weeks.
We believe that this success was mainly due to the simplicity of the process as well as our step-by-step approach to equity raising that we outlined above. Our sponsorship team has a few years of equity-raising experience. However, it was the first time we experienced such a frictionless and quick process.