Why building trust and loyalty with passive investors is at the crux of real estate investing
December 1, 2022
Joel Fine is a leading syndicator in Austin, Texas with more than 1,486 units! He has syndicated more than 7 properties as a General Partner and passively invested in more than a dozen deals. He also has 2 ground-up developments in Texas which include a 240-unit townhome in Lockhart and a 250-unit apartment complex in Austin.
With more than 30 years of high-tech professional experience, Joel made the leap to syndicate full-time almost two years ago. During his transitional move from California to Texas, he was able to expand his network by joining a mentorship program and scale by partnering with more seasoned General Partners.
As a new syndicator, Joel was a free agent in exploring tools but ultimately knew he needed to decide on an investor portal. While using competitors, Joel, like many syndicators, seeks a tool that streamlined the equity raising process. Some pain points prior to using Cash Flow Portal included having investors complete tedious forms, managing investor payments and tracking deals on different platforms.
After testing Cash Flow Portal by creating a sample deal package, Joel was interested in moving forward. The portal’s user-friendly interface was easy to navigate as both a syndicator and passive investor using the switch profile feature. Instead of a lag time onboarding and setting up his profile, Joel was able to sign up for an account immediately and begin tracking his investments.
The platform’s superb customer service is unparalleled to competitors, with turnaround times as quick as 24 hours. The support team is responsive with workarounds to solve any features not currently available yet. Each interaction with the support team has been a positive and personable experience which is not always the case with SaaS tools.
“One of the things that stands out about Cash Flow Portal is that customer support, at least for right now, is crazy good. They are insanely responsive.”
Another benefit Joel discusses is the integration with HelloSign. All documents can be signed virtually and stored in a secured and centralized place. Cash Flow Portal will release other related features which include the digitization of investor forms. This eliminates the tedious and inconvenient process of re-entering information so that investors can gain back 1-2 hours of their day!
Joel is now able to efficiently manage more than 40 limited partners using Cash Flow Portal for 2 of his current deals.